Product Manager Tariff Simulation & Advice
Reporting to the Customer Engagement Manager (B2C department)
In a fast moving and very competitive market like telecom, tariff plans are evolving very quickly and customers want to be reassured that they are always on the right plan even if their needs evolve.
As trusted operator, Orange always recommends the tariff plan which best corresponds to customers’ needs in a proactive way. In this context, the product manager will optimize performance and lead evolution of tariff advice (branded as “Personal Check-Up”) for the B2C/Soho market and lead the tariff pruning plan.
Key responsibility areas
- Develops the Personal Check-Up (PCU) customer value proposition:
- increase awareness of Personal Check-Up service
- ensure consistency between PCU promise and other offer / device CVP (subsidy, installment, early upgrade)
- improve PCU customer journey to increase conversion rate (mobile first)
- contribute to the integration of PCU in customer lifecycle management plan (led by Direct Marketing team)
- Manages Personal Check-Up product (in life and evolution). i.e., provides business requirements and follows progress of projects / change requests and performs stress tests related to:
- adaptation of PCU product to new retention challenges / opportunities (proactive)
- adaptation of PCU product to Orange portfolio evolutions (reactive)
- competition's portfolio evolutions (reactive)
- PCU incident management
- Responsible for guidelines on monthly 1 to 1 campaigns towards most relevant audiences in collaboration with Direct Marketing team
- Responsible for the value and churn impact of tariff changes. Tracks PCU value dashboard (volumes, recommendation mix, impact on churn / value) and provides PCU monthly dashboard.
- Develops quarterly PCU flow forecasts (simple and comprehensible modeling, alignment, defend with support of line manager)
- Defines pruning plan (forced tariff changes due to the end of life of an old commercial offer) and prepare pruning waves (detailed preparation of tariff change plan, evaluation of financial impact) in collaboration with Finance, Direct Marketing and IT.
- Contributes to anti churn actions / projects issued from the anti-churn war room (led by the churn manager)
Education, specific training and experience
- Ideally graduated in a quantitative education: engineer, commercial engineer, economics, statistics, mathematics
- At least 5 years’ experience in financial, business or customer analysis/modeling
- Language knowledge: fluent English; Dutch or French fluent and the other language at least able to understand well
- Good knowledge of the telecom market
- Financial modeling skills (i.e. how to make a robust business case, how to make a forecast)
- Advanced knowledge of Excel and good PowerPoint skills
- Statistical notions
- Knowledge of SAS / data mining tools is a plus
- Communication and presentation skills: share analyses and conclusions with management
- Facilitation skills: steer and collaborate in transversal meetings
- High quality standards: small mistakes can have big consequences
What are we offering:
A dynamic working environment where you have every opportunity for personal development. Moreover you can look forward to the following compensation and benefits package: a market competitive salary, bonus, company car, meal vouchers, 32 holidays per year, pension provision, life assurance and accident cover, hospitalization insurance.
We believe that simple things do make a difference. Therefore we also offer: use of a mobile phone, free mobile subscription, teleworking possibility, company restaurant, dry-cleaning, public transport and child care during school holidays.
About Orange Belgium:
Orange Belgium is one of the leading telecommunication operators on the Belgian market, with over 3 million customers, and in Luxembourg through its subsidiary Orange Luxembourg.
As a convergent actor, we provide mobile telecommunication services, internet and TV to private clients, as well as innovative mobile and fixed line services to businesses. Our high-performance mobile network supports 2G, 3G, 4G and 4G+ technology and is the subject of ongoing investments.
Orange Belgium is a subsidiary of the Orange Group, one of the leading European and African operators for mobile telephony and internet access, as well as one of the world leaders for telecommunication services to enterprises. Orange Belgium is listed on the Brussels Stock Exchange (OBEL).