Field & Concept was born 26 year ago and is today an established value in the field marketing sector.
Our core business lies in optimizing the brand awareness, visibility and sales.
Through strategic and conceptual advice we enforce sales force, brand activation, merchandising and logistics.
We train and coach tailor-made and passionate teams with one clear mission: speak to the heart of the consumer.
We organize campaigns in Brand Activation through in- & out-store animations and Brand Awareness using a guerilla approach.
To activate a brand, we bring effective brand messages to today’s consumer, with originality in order to stand out from the crowd, to seize their attention when and where they least expect it.
To activate a brand, we strongly believe in “trying is buying”.
Our aim is to hold people’s captive until they’ve absorbed the message, felt – tried – smelled the product…
Your brand is in good hands!
Today’s consumers are well-informed, open to new ways of communication and overwhelmed by ads. Together with our clients we fight to conquer the best placement in – & out-store. Through the optimization of visibility and availability of the brands and products, we enhance the sell-out and return on investment.
We ensure visibility inside and outside the POS of our clients and offer services from rack jobbing to shelf and stock replenishment, technical interventions and maintenance, audits and price-tracking.
SALES FORCE OUTSOURCING
A considerable part of the sales battle is fought in the field. Every brand needs a worthy representation at headquarters in the first place, but the shop floor level is equally important. Therefore, we provide tailor-made expert teams for sales projects. Teams of experts per sector and segment in the retail environment ensure the sell-in & promotion of your brand.
We have 3 main fields of expertise: sales consulting, promotion/representation & field account management.
LOGISTICS & EVENTS
With a warehouse space of 8.000m2 in Neder-Over-Heembeek, Field & Concept ensures the storage of POS material of her clients.
The warehouse is entirely automated and enhances the transparency and efficiency.
Every article contains a barcode and is tracked throughout all the movements, in and out of the warehouse.