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Sales Representative (f.e. Johnnie Walker, Captain Morgan & Smirnoff)

“Building the legend of our fascinating drinks portfolio by selling the best product in the world in bars, clubs, restaurants and at events”  


Our global priority brand portfolio consists of Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Tanqueray and many more.

Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry. Arthur Guinness, Alexander Walker and all those many talented people that followed in their footsteps, cared deeply about the people and businesses they fostered, and the communities in which they operated. Today we stand on the shoulders of these giants and act with the same entrepreneurial spirit.

We are a young company born of an incredible entrepreneurial legacy. The success of Guinness®, Smirnoff®, Johnnie Walker®, Tanqueray® and many more brands led to the formation of our company in 1997. And we only thrive today because of the talent of our people to grow our brands, old and new, and keep them strong.

Our purpose, celebrating life, every day, everywhere means that our brands are part of celebrations big and small. We believe that living our purpose in full is to make the most of life - to be the best you can be at work, at home, with friends, in the community, and for the community.

We are looking for you to support in achieving our great performance ambition in the Hainaut region.

The role


You are responsible for bringing to life our brands in bars, clubs and at events! You will arrange meetings with customers (club owners, F&B Managers and other decision makers) and build great commercial partnerships with them. You prioritise your visits, negotiate partnership deals and put in place clear merchandising standards. You measure and evaluate business performances and initiate proposals for the business.  It is a win-win situation: customers grow their business by selling our great portfolio! You have the ability to create amazing customer experiences. This is a commercial position and you are responsible for driving and inspiring customer loyalty while implementing marketing activations. We drive the performance of our brands through:


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    Bachelor or Master degree

  • Good knowledge of the spirits industry, our brands and the on trade business is a plus

  • Dutch native speaker and fluency in English (we are an international organisation)

  • Having a network in the on-trades a plus

  • Networker and confident

  • Understand consumer types, attitudes and trends

  • Strong influencing skills: the ability to impact customer behaviour at the point of purchase

  • High level of structure

  • Self-starting and resilient

  • Strong analytical and negotiating skills

  • Quick learner; in order to sell the broad portfolio of products in the most effective way, you need to be able to absorb skills and knowledge quickly.


Do you hold yourself to the highest standard with real accountability for results? Then let’s talk!